reDesign.

Turning responsible design and purchasing into measurable business value, from fiber to resale.

Most companies measure the cost of their strategy. Few measure its full value, including the risks it avoids and what it builds over a product’s entire lifecycle.

Your product's value doesn't begin or end at the sale.

My approach draws on twenty years designing for brands such as Ralph Lauren, Michael Kors and American Eagle, and on teaching at NYU Stern.

The reDesign approach